“Los malos artistas imitan, los buenos artistas roban”, said Picasso. Promote a product means to steal his aura. An unique catching proposition. Banksy is a hooligan, but beyond him there is Nick… Banksy is a ghost. Banksy is the power of guerrilla. The rats, the kissing policemen, flower-throwing rioter, Mona Lisa with a grenade are all global pop icons. Photographer Nick Stern meticulously recreated the street artist’s most famous works using human models. Riot became serial, Pop art became popular.
IN STORE PROMOTION
Esquisa - GDO
Compass - Incentive 2012
Toyota - Prius Lauch
Today’s in store activities or outdoor mass market promotions are like popular TV shows. We love promotions because we are in the heart of Pop art. Every brand is a hero. Every product is a killer. A huge and delicious Campbell’s soup can. A positive and extraordinary view of the ordinary. So, when we realize an in store promotion or a trade promotion we think that in the first place we have to love the product, so that this product can have his fifteen minutes of fame and it can earn the best visibility.